Each year key businesses and community organizations contribute to the San Bernardino Sheriff's PRCA Rodeo. Their involvement is a key to success and supports the goals of the event. Proceeds from the rodeo benefit the Boy Scouts and Girl Scouts, the 4H Council of San Bernardino, Pacific Coast Junior Bullriders, Challenged Children's Rodeo, California Junior Rodeo Association, Cal Poly Rodeo, California Circuit Finals Rodeo, AK Bucking Bulls, Loma Linda University Medical Center for breast cancer research, Man Up Crusade - bringing awareness to Domestic Violence, Cannonball Run, and various Sheriff's Department Volunteer groups whose assistance is essential to the success of the rodeo.